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Bodog Canada Expands Focus to International Gaming Markets

For a number of years, Bodog Canada has focused primarily on its home market in an effort to bring sports bettors, casino players and any other type of online gambler together. Proud of their Canadian location and heritage, they have always strived to provide local players with a tailored experience focusing on the most popular sports and games in the country. However, the company has deemed now to be the right time to look into international expansion, and have undertaken a number of changes to make them more appealing to an international audience, without sacrificing what makes the casino and betting operation so great. The reasoning and implications for the change are explained in context by Peter Margison, Bodog Canada Managing Director:

“The internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel. In certain areas, like hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following. It makes sense to spread the word beyond Canada and we believe moving to a more international domain will help us achieve that extra reach.”

The domain in question is the operator’s brand new site using an EU suffix as opposed to their previous CA domain name. In doing so, the company expects the perception of their operation to shift, although as Mr Margison points out, the company wants key Canadian aspects of the site to remain intact and to be the core product for casino and sports betting fans around the world.

This is not to say that the company is against making a few changes as they look to capture some of the burgeoning international market share. The casino in particular is the source of some major updates, which Mr Margison goes on to explain. “We will also be adding content on the site to appeal to emerging demographics within Canada. The large Asian population, ignored by our competitors, is a unique opportunity to differentiate and expand with some simple additional products like live dealer casino and Mah Jong.” Following this path, the casino has already added a number of new games with more expected in the very near future, including Baccarat, Sic Bo and Dragon Tiger. Naturally, this will help Bodog expand not only in the local Canadian market but also internationally into Asian countries, where many Canadian sports are strongly followed.



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