You are here: Home // Posts // Why Competition is Great News for Canadian Online Casino Players

Why Competition is Great News for Canadian Online Casino Players

There are numerous options for players in Canada when it comes to selecting their online casino of choice. Indeed, the industry is so lucrative and individual customers so valuable that more and more are appearing all of the time. Indeed, even our list of recommended online casinos, which have been selected for being the best of the best for Canadian players, includes sixteen different operators. If these are the best, then you can imagine how many average or lower quality casinos there are out there.

All Slots CasinoThese casinos can only stay in business by attracting and keeping players on their games. This means making themselves stand out in a crowded marketplace through differentiation, such as larger bonuses, more games and extra rewards for loyalty. While these are certainly points for players to consider, more important in differentiating from the competition is what goes on behind the scenes at the casino. No, we are not talking about their day to day office politics. Instead, we are talking about the casino software that powers different operations.

As experienced players will already be aware, there is much more to an online casino than what the player sees on their screen. Many choose to make themselves stand out through advertising campaigns or are even fortunate enough to garner excellent review scores on independent tests. However, deep down they all have something in common; a partnership with a software provider that provides and powers the very games that the casinos are bringing to their player base. Indeed, the operators take care of the extras such as those mentioned above, but choose little in the casino lobby or on the game screen than the colours in use.

The games themselves merit special mention, as they are where the majority of Canadian players will spend their time. As in land based casinos, the casino itself does not make the games. Every title has a small badge denoting the maker and supplier of the title. While not every individual online game bears the same badge, generally speaking the entire range on offer at an online or mobile casino is from the same provider. These companies are huge entities in themselves, often even more valuable and with more operating staff than the actual casinos.

Platinum Play CasinoThe market leader in Canada and across the world when it comes to online casino game provision is undoubtedly Microgaming. Since hitting the scene in 1994 with what is widely reported as being the first ever widely usable online casino platform, they have gone from strength to strength and now supply some of the largest names in the world. This success has of course not come by accident. Indeed, to this day they still offer the largest selection of games of any major provider and are highly regarded for their realistic recreations of land based classics such as roulette and blackjack. They are also credited with adding more innovations than any other company over the years, including progressive slot jackpots. They also bring a wealth of additional services to operators, including their Microgaming Go and Spin3 platforms, plus easy integration with the eCOGRA auditing process.

Even if you have never personally heard of Microgaming, they are perhaps one of the largest unsung heroes of online gambling in Canada and power some of our most highly recommended online and mobile casinos including All Slots / All Slots Mobile and Platinum Play / Platinum Play Mobile.

Elsewhere, some of Canada’s leading online casinos opt for the Playtech platform, with the company being a standout second in the market. They launched in 1999 and worked hard to bring themselves up to the level of Microgaming – no mean feat when the five year head start is taken into consideration. Whereas Microgaming relies primarily on their own innovations, Playtech grabbed significant market share by picking up popular licences from around the entertainment industry and creating slot tie ins. This includes the likes of the Marvel slots, which feature well-known comic book heroes in their own games, together with the much vaunted Marvel Jackpots, a four tiered progressive bonus system.

Canadian players who like the sound of what Playtech have to offer can play their entire range of Marvel slots, together with excellent versions of casino classics and a number of original titles at Betfair Casino.

ComeOn CasinoThere are of course a number of smaller providers out there that cater to a number of different casino styles. In recent months, one name in particular has emerged as a likely third place contender, that being Net Entertainment. The company itself is actually older than Playtech, having been formed in 1996. However, unlike the other two major operators it did not set out to become a software provider for third parties. Instead, the plan was to provide a bespoke platform for a famous European sports betting brand. However, such was the quality and ingenuity of the games that they were quickly approached to be a provider. Now, they have a 22% market share in Europe, where the majority of casino innovation takes place, and so players in Canada can no doubt expect to see more and more operators opting for the fresh approach of Net Entertainment in the future. If you simply cannot wait, then there are already some big names that welcome Canadian players utilising the Net Entertainment platform, such as ComeOn Casino.

One major development that players will undoubtedly notice over the coming months is that some of the bigger name online casinos are looking to move away from single provision licences. A key differentiating factor could well become operators that choose to offer the cream of gaming titles from more than one provider at a time. Even before this takes place, the industry may well see movement between offerings as casinos determine the best choice for their online and mobile platforms. Betfair recently decided to move their poker arm from OnGame to Playtech in an effort to revive flagging revenues in the area. This is by no means outside the realms of possibility for casinos, especially multi option brands such as Betfair and 32red that offer casino games as part of a wider online gambling portfolio.

What this means for players, is simply a better gaming experience. Some leading brands now have the reputation and pull to pick and choose their provider, rather than asking them to back a relative unknown. If they feel that a certain provider is not doing the business, then they can look elsewhere, which will force any underperformers to rethink their strategy in order to maintain their market share.

Tags: , ,

Copyright © 2012 All rights reserved.
Designed by Theme Junkie. Powered by WordPress.